My time at Peritus Public Relations gave me the opportunity to work across a wide range of industries and see how strategic communication adapts to different audiences, challenges, and goals. I supported five client accounts spanning tourism, food and agriculture, nonprofit organizations, and entrepreneurship, contributing to PR campaigns, media relations, content development, crisis communications, and CSR planning.
A major part of my role was helping clients and the agency tell their stories to the right audiences. I developed targeted media pitches, built journalist relationships, and helped secure coverage across leading publications and broadcast outlets, including supporting live on-air interviews. I also contributed to Peritus’ thought leadership and agency marketing efforts through social media content and three award submissions for global industry recognition.
While many of my Peritus deliverables were internal or created exclusively for clients, the examples below offer a sampling of my work, including a social media audit and strategic recommendations, blog layout and graphic design, and social copy:
“Gabby was a valuable member of the Peritus team, consistently demonstrating professionalism, initiative and a strong willingness to learn. She quickly adapted to the fast-paced agency environment, supporting media relations, content development and client work with attention to detail and enthusiasm.
What stood out most was Gabby’s ability to take ownership of her work, collaborate effectively and apply feedback thoughtfully. Her strong communication skills, positive attitude and passion for public relations make her well-positioned for success in an agency setting. I am confident she has a bright future in the industry and would gladly recommend her to any communications team.“
Madison Kellett
Communications Specialist at Peritus Public Relations
