Internship: Studio Lyn

At Studio Lyn, I worked as a Marketing & Communications Intern (Summer 2023). In this role, I immersed myself in the intersection of branding, writing, and design, contributing to a range of creative projects that helped Studio Lyn clarify their voice and strengthen their online presence.

A large part of my work centered on content creation, writing and publishing marketing, business, and branding-focused articles for StudioLyn.co using WordPress and SEO best practices. These pieces combined storytelling with strategy, helping the agency reach new audiences while positioning Studio Lyn as a thought leader in the branding space. Some of my published pieces include:

  • 12 Revenue-Impacting Benefits of Branding
  • How to Organize an Effective Internal Brand Workshop
  • Finding the Perfect Brand Designer: A Guide for Businesses and Entrepreneurs
  • Bold and Powerful Fonts: How to Demand Attention

Beyond long-form content, I also created and managed social media materials for the company’s Instagram, from copywriting and captioning to designing graphics and reels through Canva.

Collaboration and organization were key in this fast-paced environment. I managed client communications and tracked progress using ClickUp, ensuring deadlines were met and deliverables aligned with each client’s vision. I also provided editorial and creative support to the design team through Adobe Illustrator, reviewing content and visuals for clarity, tone, and storytelling alignment.

This experience strengthened my skills in copywriting, content strategy, social media management, and visual communication, while giving me firsthand insight into how storytelling, branding, and design work together to shape how audiences experience a brand.

“Gabby is an exceptional team member with genuine drive and a diverse skill set. She takes initiative with independent projects while seeking and implementing feedback. During her internship with Studio Lyn, Gabby boosted our digital marketing efforts by creating 10+ blog posts using best on-page SEO practices and initiating our off-page SEO efforts by securing backlinks on high authority websites. She also managed client communication and internal status updates on 40+ design projects per month..”

Maddy Padula