{"id":751,"date":"2026-10-02T16:28:17","date_gmt":"2026-10-02T16:28:17","guid":{"rendered":"https:\/\/gabriellepiccirilli.com\/?page_id=751"},"modified":"2026-10-02T16:28:17","modified_gmt":"2026-10-02T16:28:17","slug":"media-public-relations-assistant-peritus-public-relations","status":"publish","type":"page","link":"https:\/\/gabriellepiccirilli.com\/index.php\/media-public-relations-assistant-peritus-public-relations\/","title":{"rendered":"Media &amp; PR Assistant: Peritus Public Relations"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/image-1024x576.png\" alt=\"\" class=\"wp-image-752\" style=\"aspect-ratio:1.7777988769226596;width:457px;height:auto\" srcset=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/image-1024x576.png 1024w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/image-300x169.png 300w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/image-768x432.png 768w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/image.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>My time at Peritus Public Relations gave me the opportunity to work across a wide range of industries and see how strategic communication adapts to different audiences, challenges, and goals. I supported five client accounts spanning tourism, food and agriculture, nonprofit organizations, and entrepreneurship, contributing to PR campaigns, media relations, content development, crisis communications, and CSR planning.<\/p>\n\n\n\n<p>A major part of my role was helping clients and the agency tell their stories to the right audiences. I developed targeted media pitches, built journalist relationships, and helped secure coverage across leading publications and broadcast outlets, including supporting live on-air interviews. I also contributed to Peritus\u2019 thought leadership and agency marketing efforts through social media content and three award submissions for global industry recognition.<\/p>\n\n\n\n<p><em>While many of my Peritus deliverables were internal or created exclusively for clients, the examples below offer a sampling of my work, including a social media audit and strategic recommendations, blog layout and graphic design, and social copy<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/Social-Media-Audit-and-Plan-Draft-2026.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Social Media Audit and Plan Draft 2026.\"><\/object><a id=\"wp-block-file--media-89facd53-db87-41c8-8a76-85940d51728b\" href=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/Social-Media-Audit-and-Plan-Draft-2026.pdf\">Social Media Audit and Plan Draft 2026<\/a><a href=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/Social-Media-Audit-and-Plan-Draft-2026.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-89facd53-db87-41c8-8a76-85940d51728b\">Download<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"1024\" src=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/image-1-832x1024.png\" alt=\"\" class=\"wp-image-754\" srcset=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/image-1-832x1024.png 832w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/image-1-244x300.png 244w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/image-1-768x945.png 768w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/image-1.png 1222w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"1024\" src=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/IMG_6288-535x1024.jpg\" alt=\"\" class=\"wp-image-755\" style=\"aspect-ratio:0.5223268368366241;width:327px;height:auto\" srcset=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/IMG_6288-535x1024.jpg 535w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/IMG_6288-157x300.jpg 157w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/IMG_6288-768x1470.jpg 768w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/IMG_6288-802x1536.jpg 802w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/IMG_6288-1070x2048.jpg 1070w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2026\/10\/IMG_6288.jpg 1170w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1f603d7b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41%\">\n<blockquote class=\"wp-block-quote has-link-color wp-elements-370ffb44b5d13f59f89648c515160bd4 is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.938), 24px);\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p><em>\u201c<\/em><em>Gabby was a valuable member of the Peritus team, consistently demonstrating professionalism, initiative and a strong willingness to learn. She quickly adapted to the fast-paced agency environment, supporting media relations, content development and client work with attention to detail and enthusiasm.<\/em><\/p>\n\n\n\n<p><em>What stood out most was Gabby&#8217;s ability to take ownership of her work, collaborate effectively and apply feedback thoughtfully. Her strong communication skills, positive attitude and passion for public relations make her well-positioned for success in an agency setting. I am confident she has a bright future in the industry and would gladly recommend her to any communications team.<\/em>&#8220;<\/p>\n\n\n\n<p><em>Madison Kellett<\/em><\/p>\n\n\n\n<p class=\"has-mono-2-color has-text-color has-link-color has-superbfont-xxsmall-font-size wp-elements-87faed71fdc1fdbe20a464ec1dc7f3f1\" style=\"margin-top:5px;margin-bottom:5px\">Communications Specialist at Peritus Public Relations<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"934\" src=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2025\/11\/image-120.png\" alt=\"\" class=\"wp-image-748\" style=\"aspect-ratio:0.993579300431241;width:488px;height:auto\" srcset=\"https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2025\/11\/image-120.png 928w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2025\/11\/image-120-298x300.png 298w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2025\/11\/image-120-150x150.png 150w, https:\/\/gabriellepiccirilli.com\/wp-content\/uploads\/2025\/11\/image-120-768x773.png 768w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>My time at Peritus Public Relations gave me the opportunity to work across a wide range of industries and see how strategic communication adapts to different audiences, challenges, and goals. I supported five client accounts spanning tourism, food and agriculture, nonprofit organizations, and entrepreneurship, contributing to PR campaigns, media relations, content development, crisis communications, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-751","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/gabriellepiccirilli.com\/index.php\/wp-json\/wp\/v2\/pages\/751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gabriellepiccirilli.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gabriellepiccirilli.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gabriellepiccirilli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gabriellepiccirilli.com\/index.php\/wp-json\/wp\/v2\/comments?post=751"}],"version-history":[{"count":1,"href":"https:\/\/gabriellepiccirilli.com\/index.php\/wp-json\/wp\/v2\/pages\/751\/revisions"}],"predecessor-version":[{"id":756,"href":"https:\/\/gabriellepiccirilli.com\/index.php\/wp-json\/wp\/v2\/pages\/751\/revisions\/756"}],"wp:attachment":[{"href":"https:\/\/gabriellepiccirilli.com\/index.php\/wp-json\/wp\/v2\/media?parent=751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}